Poll: New Hampshire
Web Poll Mirrors Telephone Survey Results
Portland, OR January 27, 2000
For the first time in presidential preference research, web
polling and traditional research go head to head in the New Hampshire
primary. The PulsePoll.com survey is
the first Web presidential poll hosted simultaneously on a network of daily and
weekly newspapers, radio stations and community group web sites across the
state of New Hampshire.
Direct comparisons of the web based PulsePoll and phone
research conducted by Pulse Research indicate web polling mirrors phone
sampling for the week ending Sunday night, January 23, 2000. Both polls show McCain leading Bush by small
margins; 3 percent in the web poll and 1 percent in the phone survey. The web PulsePoll indicates that Bradley is
leading Gore by 3 percent compared to a 4 percent lead of web users in the
Pulse Research phone survey. The
PulsePoll web survey shows Forbes with 11 percent compared to 9 percent in the phone
survey. The web poll shows Keyes with 14 percent compared to 5 percent in the
traditional survey. The total phone survey results show Gore beating Bradley 46
percent to 38 percent with 15 percent undecided. The online poll by PulsePoll.com has fewer undecided
respondents. The Pulse Research survey
indicates that 53 percent of New Hampshire households access the Internet from
home. The online poll had 4,432
respondents through Sunday night January 23rd. Pulse Research of Portland, Oregon conducted
the phone survey of 400 likely primary voters.
The PulsePoll.com web poll also mirrors the recent CNN/USA
Today/Gallup conducted January 23-25 which shows Gore leading Bradley 53
percent to 44 percent compared to Gore and Bradley in a dead heat with 48
percent each in the PulsePoll.com web survey for the same period. Both the CNN/USA Today/Gallup poll and the
web poll show McCain leading Bush by almost the same percent; seven percent in
the phone survey and six percent in the web survey. The phone survey has McCain
leading Bush 43 percent to 36 percent compared to the web poll showing McCain
leading Bush 32 percent to 26 percent.
The CNN/USA Today/Gallup poll shows Keyes with 6 percent compared to
just over 18 percent in the PulsePoll.com web survey. This is one of the only significant differences between the
traditional web and phone surveys. The PulsePoll.com web survey has 2%
undecided from a total of 448 Democrat votes and 1,087 Republican votes. The CNN/USA Today/Gallup poll was based on a
sample of 451 likely Democratic voters and 565 likely Republican voters.
John W. Marling, president of PulsePoll.com based in
Portland, Oregon stated “The objective of the PulsePoll New Hampshire web
presidential survey is to test if web based surveys are consistent with
traditional research phone surveys.”
“It’s much too soon to draw conclusions, but the results
appear to indicate that carefully designed and supervised Web polls can provide
accurate snapshots of public opinion” said Phil Kincade, editor of Foster’s
Online, the website of Foster’s Daily Democrat in Dover, NH one of the
PulsePoll web poll participants.
Complete details of the PulsePoll Primary/New Hampshire web
survey along with updated last 24-hour results are available at www.pulsepoll.com. Details of the Pulse Research New Hampshire
survey are available at www.pulseresearch.com.
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